Straight answers for
busy business owners.
How WhatsApp, Instagram and AI assistants actually work for a small business - what to use, what it costs, and the rules you have to follow. Written to be read in one sitting.
How to take restaurant orders on WhatsApp
Three ways a restaurant can take orders on WhatsApp - by hand, the free app, or automated - what each costs, and the mistakes that lose orders.
7 min read · Updated 16 October 2026 · Restaurants
What an AI receptionist actually does for a salon
What an AI receptionist for a salon or spa handles, what it must not do, what it costs, and the five things to check before you pay for one.
6 min read · Updated 16 October 2026 · Salons & Spas
WhatsApp Business app or WhatsApp Business API: which does a small business need?
The free WhatsApp Business app and the WhatsApp Business API are different products. Which one a small business needs, what each costs, and when to move.
7 min read · Updated 16 October 2026
The rules for messaging customers on WhatsApp in the UK and India
What a business may and may not send customers on WhatsApp: Meta's rules, the 24-hour window, opt-in, UK GDPR and PECR, and India's DPDP Act, in plain English.
8 min read · Updated 16 October 2026
WhatsApp abandoned cart recovery: how it works and how to set it up
Why WhatsApp recovers more abandoned carts than email, what the message should say, the rules on sending it, and how to set it up for your shop.
7 min read · Updated 16 October 2026 · E-commerce & D2C
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